OUR MISSION

We are on a mission to provide a "better" version of the food that you consume everyday. With your health in our mind and love for mother earth in our heart, we strive to create sustainable and nutritious products. Our dedication to quality ingredients, innovation, and mindful consumption empowers individuals to embrace a healthier lifestyle while respecting our planet.

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Meet the

founders

Better Bet (formerly known as alt foods) is a leading brand in the plant-based food industry dedicated to providing delicious, sustainable and nutritious 100% plant based products. Better Bet was founded in 2020 by three passionate food enthusiasts; Aman, Sweta and Pavitra.

The idea for the company was born out of their struggles to find great-tasting non-dairy products that could be used in a variety of ways. Coming from a 3rd generation family business, the culmination of their rich business experience and knowledge led the founders to chart on their own entrepreneurial course. Driven by their mission to create better food products for everyone they then founded Better Bet. As the brand behind the world’s first plant based millet drink, Better Bet has now become synonymous with innovation in the plant based sector.

The Better Bet team consists of proactive and motivated individuals who share a commitment to promote a healthy and sustainable lifestyle. They are driven by a desire to make a positive impact on the world and are dedicated to create high-quality, delicious plant-based drinks. The team consists of experts from all sectors like food science, nutrition, and sustainability, who work closely to achieve our mission.

The award-winning brand is proud to be backed by like-minded National & International investors and celebrities including Ahimsa VC and Luxury Fashion Designer Anita Dongre.

Meet Our

Superheros

Millets are a climate-resilient crop thrive without irrigation or pesticides, boasting organic and gluten-free properties. These grains are sustainable, requiring less water than nuts. Finger Millets and Amaranth, recognized by WWF's Future 50 Foods, offer nutritional richness. Packed with antioxidants, fiber, and nutrients, these superfoods promote well-being, including diabetes control and enhanced digestive health.

SPROUTED FINGER MILLET

Sprouted finger millet, also called sprouted ragi or nachni, a nutritious grain, enriches our plant-based drink with vitamins, minerals, and amino acids. It boosts calcium for bones, aids digestion with fiber, regulates blood sugar, and adds antioxidants. Allergen-free and versatile, it's a great ingredient for our flavorful plant-based drink, benefiting overall health.

Oats

Oats are widely recognized for their antioxidants and beta-glucan, which aid in cholesterol reduction and blood sugar regulation. Enriched with iron, magnesium, and B vitamins, they contribute to a velvety texture, essential nutrients, and heart health advantages. Their versatility, allergy suitability, and alignment with sustainability render them a truly eco-friendly choice.

SPROUTED SORGHUM

Sprouted sorghum stands out as a protein-rich, gluten-free addition to plant-based diets. Through sprouting, it becomes a nutrient powerhouse, packed with fiber, protein, iron, magnesium, and B vitamins. A lower glycemic index aids blood sugar control, catering to health needs. Its creamy texture and flavor makes our plant based drink delicious.

Amaranth

Enriched with protein and vital amino acids, sprouted amaranth is a nutritional powerhouse. It supports digestion, bone health, and potentially has anti-inflammatory benefits. Being naturally gluten-free and easily digestible, it's an excellent option for those with dietary limitations.

CREATE A POSITIVE IMPACT

At Better Bet, we believe in giving back to the community and protecting the environment. We are committed to using sustainable ingredients and manufacturing processes, reducing waste, and supporting local farmers. We also donate to organizations that promote animal welfare and environmental sustainability. We strive to be a responsible and ethical company that makes a positive impact on the world.