Better Bet (formerly known as alt foods) is a leading brand in the plant-based food industry dedicated to providing delicious, sustainable and nutritious 100% plant based products. Better Bet was founded in 2020 by three passionate food enthusiasts; Aman, Sweta and Pavitra.
The idea for the company was born out of their struggles to find great-tasting non-dairy products that could be used in a variety of ways. Coming from a 3rd generation family business, the culmination of their rich business experience and knowledge led the founders to chart on their own entrepreneurial course. Driven by their mission to create better food products for everyone they then founded Better Bet. As the brand behind the world’s first plant based millet drink, Better Bet has now become synonymous with innovation in the plant based sector.
The Better Bet team consists of proactive and motivated individuals who share a commitment to promote a healthy and sustainable lifestyle. They are driven by a desire to make a positive impact on the world and are dedicated to create high-quality, delicious plant-based drinks. The team consists of experts from all sectors like food science, nutrition, and sustainability, who work closely to achieve our mission.
The award-winning brand is proud to be backed by like-minded National & International investors and celebrities including Ahimsa VC and Luxury Fashion Designer Anita Dongre.